To support the breast cancer prevention campaign, Officina Kreativa has collaborated with Humanitas in the creation of an ambitious video project FOOH (Fake Out Of Home). In ten iconic Italian locations, including hospitals and symbolic places, we digitally applied a giant pink bow , a symbol of the fight against breast cancer, creating a strong visual impact and a powerful message of awareness.
The Creative Process
The project required meticulous planning, taking care of every detail, from the on-site filming to the post-production. We selected representative locations to maximize the impact of the campaign: the Estensi Gardens in Varese, the Elephant Fountain in Catania, the Central Station in Milan, Porta San Giacomo in Bergamo, and other important sites. Each video captures the pink bow as an integrated part of the structure, conveying a sense of belonging and closeness.
Result
This series of FOOH videos received widespread acclaim, creating a visual experience that deeply involved the audience.
Thanks to our complete management of filming and post-production, Humanitas was able to launch a visually impactful campaign that amplified the prevention message throughout Italy.
Key Takeaways:
- Iconic locations: Selection of 10 locations for wide visibility
- Effective awareness: Use of the pink ribbon symbol in a digital key
Complete project care: From filming to post-production for a result of great visual impact
