Grandi Stazioni Retail Spa manages advertising spaces at the most important Italian stations.
Partnering with the video agency Don’t Movie Srl and under the supervision of the international group Pubblicis Spa, Officina Kreativa was responsible for creating high-impact 3D virtual content for ledwall technologies at Milan Central Station and Rome Termini Station.
The content is produced in 3D computer graphics using a special image distortion technique aimed at making the perspective and depth effects of the content realistic, focusing on the viewer’s point of view at the center of the animation.
Below, you can view the videos of the following completed works: